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How have people’s challenges, financial behaviors and preferences evolved?
And how can credit unions implement a strategy that truly puts member needs at the center?
Learn how starting from within – through talent, culture alignment, and operations – leads to sustainable growth.
Download the white paper
A Velera (formerly known as PSCU/Co-op Solutions) research study in partnership with EY and Filene Research Institute.
Get a sneak peek of the findings
Building on multiple years of proprietary research, CU Growth Outlook provides insights to guide credit unions on how to best keep up with the needs and demands of their members, while leaning into their differentiators to retain market share and remain competitive.
Key highlights and insights:
traditional institutions
Consumers are shifting back to
(vs. fintechs) for their primary financial relationships.
Top benefits
consumers are looking for in a financial provider:
convenience
customer service
reaching financial goals
fueling
National banks and fintechs are leading the way
relationships
through interactions
The importance of a primary financial relationship
as one’s financial security improves.
Growth-oriented credit unions are
more likely to emphasize “strong internal alignment and culture” as their top priority.
Dig into more of our latest research findings, including the 6 barriers and bridges to credit union growth.
